B2B Marketing
Service coverage ABM, LinkedIn outreach, webinars, sales enablement
View service: B2B MarketingIndustry considerations
Recruitment
Give employers and candidates distinct, understandable paths through your website. Explain the recruitment offering and next steps without promising placements, hiring outcomes or timeframes.
Questions your marketing needs to answer
- Separate employer and candidate information.
- Describe recruitment services and their boundaries clearly.
- Keep content and contact routes aligned with each audience.
Plan around the customer journey
- Identify the employer or candidate path.
- Review the relevant service and process information.
- Follow the appropriate business inquiry or candidate route.
What this industry may need
Our services link to their pages. Possible custom solutions are ideas a scoped engagement could include, not standalone services. Delivered client work links to a case study.
What customers expect
- Candidates: relevant jobs and a quick application
- Employers: a clear process and useful updates
- Respectful, timely communication
Where to start
- Separate candidate and employer journeys
- Job board with simple applications
- Applicant tracking connections
Challenges digital work can address
- Two audiences with different journeys
- Manual screening and status updates
- Jobs not reaching the right candidates
Solution stack
Digital Products & Applications
- Candidate portal
- Employer dashboard
- Applicant screening tools
Websites & Customer Experience
- Job search and sector pages
Marketing & Customer Acquisition
- Job ad campaigns
Branding & Creative
- Employer-brand assets
Automation & Business Operations
- Applicant tracking integrations
- Status update messages
Services to discuss
Proposed service fit for review. These suggestions do not confirm deliverables, availability or an industry-specific package. Final scope is defined in your proposal.
Content Marketing
Service coverage Website copy, blogs, guides, FAQs, case studies, email copy, thought leadership, editing
View service: Content MarketingWebsite Development
Service coverage UI/UX, websites, redesigns, ecommerce, landing pages, quote systems, custom functionality
View service: Website Development
Choose the engagement around your business
Compare the existing Startup and Growing Business packages, or build an Enterprise service selection. Your business stage and requirements determine the fit; these are not industry-specific packages.
Common questions
How do you choose services for Recruitment?
Start with your business objective and the customer's next step. The service suggestions on this page are a draft starting point for discussion; a proposal confirms what applies to your business.
Does this page define an industry package?
No. Package choice depends on business stage and scope. Review the existing packages or the Enterprise selector, then confirm the relevant work in a proposal.
What should I prepare for a discussion?
Outline your business objectives, intended audience, current customer journey and practical constraints. A proposal records the agreed scope and responsibilities.
Start with your business context.
Review the service options, then discuss your goals and constraints when proposal requests become available.